The advantages for using smaller labels means that it focuses on specific artists. The artists are more likely to be kept individual and more unique. Although they still have many big artists within their record companies they are more distictive. They also have more attention as the label companies try and help the artists to find the best way of marketing their work to a specific audience they have targeted their music at.The artists are more likely to be put into a label that specialises in their own genre which means they will have more help to get the most out of their music.
The genre specialisms of the subsidiary label and the expertise they can therefore provide to develop and promote niche or mainstream artists.
UMG have a number of smaller record labels including; fascination and island records which are dedicated to specific genres of aritsts who are signed to UMG. The different labels will help to represent the artists genre which will give them an advantage. The labels will have contacts they can use which will be useful for their specific artist they are working with, all of this will give the artist an advantage for their music.
By looking at record labels websites artists can get an idea of the attitude of the label and deciding which record label is best for them. The attitudes portrayed from labels may also seem more suitable to one artist than another one. It may also influence what genre the label is trying to portray by supporting a certain artist/group within their specific genre who they can focus on and will have an advantage within the label. If the brand image that the artists/band represent go well with the record label then this will also give them an advantage as they will be able to attract the right target audience the label is focused on.
FASCINATION RECORDS
For example some of Fascination Records artists include ; Cheryl Cole, The Saturdays, Miley Cyrus and Jonas Brothers. These artists would most likely come under 'pop' music which is related to younger audiences mostly being teenage girls. This shows that Fascination records focus on pop music which is why these artists have done so well with their music and brand image.
ISLAND RECORDS
Island Records artists include; Drake, Nicki Minaj, NDubz, Jessie J and Florence and The machine. Island records has more variety when it comes to genre of music. This lets the record label be more free as they can decide on different artists with different genres that they think their audiences will enjoy. This shows that Island record will have more of a range of audiences.
UMG have a number of smaller record labels including; fascination and island records which are dedicated to specific genres of aritsts who are signed to UMG. The different labels will help to represent the artists genre which will give them an advantage. The labels will have contacts they can use which will be useful for their specific artist they are working with, all of this will give the artist an advantage for their music.
By looking at record labels websites artists can get an idea of the attitude of the label and deciding which record label is best for them. The attitudes portrayed from labels may also seem more suitable to one artist than another one. It may also influence what genre the label is trying to portray by supporting a certain artist/group within their specific genre who they can focus on and will have an advantage within the label. If the brand image that the artists/band represent go well with the record label then this will also give them an advantage as they will be able to attract the right target audience the label is focused on.
FASCINATION RECORDS
For example some of Fascination Records artists include ; Cheryl Cole, The Saturdays, Miley Cyrus and Jonas Brothers. These artists would most likely come under 'pop' music which is related to younger audiences mostly being teenage girls. This shows that Fascination records focus on pop music which is why these artists have done so well with their music and brand image.ISLAND RECORDS
Island Records artists include; Drake, Nicki Minaj, NDubz, Jessie J and Florence and The machine. Island records has more variety when it comes to genre of music. This lets the record label be more free as they can decide on different artists with different genres that they think their audiences will enjoy. This shows that Island record will have more of a range of audiences.
No comments:
Post a Comment