MUSIC MATTERS CAMPAIGN

The Music Matters campaign is a collective of people across the music industry, including artists, retailers, songwriters, labels and managers, formed to remind listeners of the significance and value of music.

Music is easier than ever to download illegally and it's easy for people to forget about the lengths the artists have gone to when recording their songs and the effect music has on people. Music Matters have made a trust mark which means that any website that people go onto to receive music or download it will have their trust mark which shows the site is legal. Trusts marks are needed as 19 out of 20 tracks are downloaded illegally the trust mark will help music fans to know which website is legal to show they are supporting the musicians, songwriters and everyone who is involved in creating the music for people to enjoy. Downloading music is the same for unsigned bands as it is for bands who have a record deal. Unless the unsigned band chooses to sell their music to fans for free.

Music services which support music matters are: amazon, BT, HMV, iTunes, m flow, mtv, myspace, napster, orange, our song, ovi nokia, play.com, spotify, tesco, three, tunetribe, vidzone, vodafone and we7.

Case studies of Anna Calvi and Justin Bieber

MP3 and the future of the music industry

Its been 10 years since the origianal ipod which changed the way we listen to and buy music. There are now more apple products where we can listen and buy music such as; Ipads, Iphones and Ipod touches.
The Ipod classic hasnt been updated since September 2009 which now has more capacity from 120GB to 160GB. The Ipod was developed during spring in 2001 and brought to the market within just eight months.
Apple Ipods would be able to hold 1,000 songs and could be recharged within an hour.

Audience survey

The online revolution has proved as damaging to independent labels as to multinational companies. How far do you agree?

Institutions and Audiences

AS Media Studies Unit G323 - exam

Section B: Institutions and Audiences

For Section B, we shall be studying the music industry. We shall focus on case studies of two record labels within the contemporary music industry which target British audiences, including their patterns of production, distribution, marketing and consumption by audiences. This will be accompanied by study of the strategies used by record labels to counter the practice of file sharing and their impact on music production, marketing and consumption.

Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as, the nature of audience consumption and the relationship between audiences and institutions. In addition candidates should be familiar with:

·         the issues raised by media ownership in contemporary media practice;

·         the importance of cross media convergence and synergy, in production, distribution and marketing;

·         the technologies that have been introduced in recent years at the levels of production, marketing and exchange;

·         the significance of proliferation in hardware and content for institutions and audiences;

·         the importance of technological convergence for institutions and audiences;

·         the issues raised in the targeting of national and local audiences (specifically, British) by international and global institutions;

·         the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

Domino Records

1. What differences do you notice between Domino and Universal in terms of artists and genres?

      Domino Records and Universal have different artists and genres. Domino records has lower profile artists whereas Universal has more well known artists. Domino genres are more indie and rock whereas Universal records has more of a variety genres such as; pop, rock, rap, rnb and classical.

2.  a)  How would you describe Domino’s target audience(s)?

Domino's target audience is

b) How does the label address and appeal to its audience?

The label addresses and appeals to its target audience by